Greenwashing
From Philosophical Vegan Wiki
In our current time of increasing concerns about the environment due to the effects climate change will have on humanity and animals, many companies and models are moving towards producing products that are environmentally sustainable... or, making their products just seem that way.
Greenwashing is the business practice of making products that are known to be bad for the environment, such as meat, to be actually good (or at least, not as bad) for the environment. It's an exploitive business practice that unfortunately is permeating our increasingly environmentally conscious society, and it takes place in all shapes and forms.