I generally agree, but I think to do that well you have to join it with another subject.
Like body building like Brian Turner, or cooking like Hot for Food. Even gaming, maybe?
With philosophy it's hard to dance around it, particularly if we want to generate any interest. I agree asking people to go vegan might be too much of a jump, where promoting reduction will likely be more effective.
Mercy For Animals has a good article on "The "V" Word" here:
So to start, I think our focus will be on more Meta-Activism, helping to criticize and improve vegan arguments, where most of the target audience will be on the vegan-vegetarian-reducetarian spectrum and interested in environmental and ethical issues already... and just wanting to learn the best arguments and methods and have something good and not aggressive or flagrantly inaccurate to show friends to back up an argument.As a vegan advocacy organization, we are occasionally asked why we don’t always use the word “vegan” when we’re encouraging people to change their diets. While we do use “vegan” a lot, we also use other language. Sometimes we use “vegetarian.” At other times we encourage people to “cut out or cut back on meat.”
If we want the public to go vegan, why don’t we simply tell people to go vegan every time? The answer is simple.
Our goal is to create as much dietary change as possible in order to spare as many animals as possible from the misery of animal agriculture. To achieve that, we have to be willing to sometimes ask for less than we really want.
We can avoid mentioning it, although it's in our name. Explicitly promoting reduction can help, and reminding people that even small changes over time add up and make a big difference.
Going vegetarian is about 90% as good as going vegan, and that's nothing to sneeze at... particularly if you can inspire more people to make the more modest change.
We'll try to be a counterpoint to the militant style.